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A positive customer experience (CX) is not only great for the customer, but also shareholder value. Join Forrester’s Ian Jacobs and Accenture’s John McNally as they speak broadly to the impact of CX initiatives and how you can double your impact while spending less. During this 60-minute Mattersight-hosted webinar at 2:00 PM CT, Ian and John will address:

  • Quantifiable benefits of good customer service that include increased retention, wallet share and customer loyalty
  • Fierce competition and how to innovate on customer engagement
  • Accenture’s Zero-based budgeting (ZBB) methodology

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