Skip to content

While we often group companies such as Apple, Facebook, and Tesla together when we discuss today’s most forward-thinking organizations, you might be surprised to learn that the personalities of these tech titan leaders are actually quite different.

Using the same language-based personality test that NASA has used to assess the psychological characteristics and mental fortitude of potential astronauts, we analyzed the public speaking of Mark Zuckerberg, Elon Musk, Marissa Mayer, Satya Nadella, Jeff Bezos, Tim Cook, and Travis Kalanick to identify which of the following six personality styles they possess:

Organizers: Logical, responsible, and organized

Doers: Driven, intense, and direct

Originals: Creative, spontaneous, and playful

Advisors: Dedicated, observant, and conscientious

Connectors: Warm, sensitive, and caring

Dreamers: Calm, introspective, and imaginative

Featured in Inc. and, “The Power of Personality: How Language Gives Us a Window into the Super Minds of Top Leaders” explains the Process Communication Model (PCM) and how we used it to analyze the personalities of high-profile CEOs. We looked specifically at the unique sets of attributes, skills, and strengths of each that have helped them achieve greatness.

Ready to learn more about the different personality styles and guess yours?

Download the free report, and start applying the power of personality to your organization today.

The Power of Personality: How Language Gives us a Window into the Super Minds of Top Leaders