While we often group companies such as Apple, Facebook, and Tesla together when we discuss today’s most forward-thinking organizations, you might be surprised to learn that the personalities of these tech titan leaders are actually quite different.
Using the same language-based personality test that NASA has used to assess the psychological characteristics and mental fortitude of potential astronauts, we analyzed the public speaking of Mark Zuckerberg, Elon Musk, Marissa Mayer, Satya Nadella, Jeff Bezos, Tim Cook, and Travis Kalanick to identify which of the following six personality styles they possess:
Organizers: Logical, responsible, and organized
Doers: Driven, intense, and direct
Originals: Creative, spontaneous, and playful
Advisors: Dedicated, observant, and conscientious
Connectors: Warm, sensitive, and caring
Dreamers: Calm, introspective, and imaginative
Featured in Inc. and CNBC.com, “The Power of Personality: How Language Gives Us a Window into the Super Minds of Top Leaders” explains the Process Communication Model (PCM) and how we used it to analyze the personalities of high-profile CEOs. We looked specifically at the unique sets of attributes, skills, and strengths of each that have helped them achieve greatness.
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